BookLive
Stop Counting Leads
A measurement playbook for the people who fund B2B marketing and answer for it. Available on Amazon.
View →Projects
What I'm building
Some of this is live, some is still being built. Interactive dashboards and calculators land here as they ship.
ToolLive
LinkedIn account list enricher
Paste a company list to see exactly what will cost you match rate, then enrich it into LinkedIn's upload format with every field's source and confidence recorded.
View →ToolLive
Measurement dashboard
An interactive sample dashboard showing what a revenue-first B2B measurement view looks like in practice.
View →ToolIn progress
True cost-per-opportunity calculator
Follow the money past cost-per-lead to what an actual qualified opportunity costs you.
Coming soonPlaybookPlanned
The measurement playbook
The brand-to-retention framework as a navigable set of steps you can work through with your team.
Coming soonWritingPlanned
Long-form notes
Interactive essays with inline charts and adjustable assumptions instead of static screenshots.
Coming soon